Oxygen (TV channel)

Oxygen is an American digital cable and satellite television channel that is owned by Oxygen Media, LLC, a subsidiary of the NBCUniversal Cable division of NBCUniversal. Similar to Lifetime and WE tv, the channel features programming targeted at women, including original reality television series, acquired scripted series and feature films.

As of February 2015, approximately 77.5 million American households (66.5% of households with television) receive Oxygen.

In early 2014, it was announced that Oxygen would rebrand on October 7, 2014 alongside a new logo in an effort to target young female viewers.